The Lamkin Performance Plus 3GEN Grip features the all-new, revolutionary 3GEN proprietary synthetic rubber compound that is a complete material advancement that feels soft and is superior in every way to competitors' polyurethane grips. The golf swing resonates with the grip. Thus, the proper grip on a club allows golfers to use less grip pressure, which boosts swing speed, control and confidence. 3GEN is a very unique synthetic rubber compound that is both soft and tacky, -- providing unmatched "single-strike" vibration-dampening properties that protects a golfer's hands and arm joints from jarring shockwaves. Used in other applications and industries, 3GEN mutes virtually all vibration and stinging of the hands at impact, providing an incredibly soft feel. The material maintains a high level of tackiness and can be easily wiped for a fresh feel and excellent traction. And unlike competitors' soft polyurethane grips, 3GEN is a form of rubber that has very low torque, similar to that of a traditional rubber grip, and will not feel as if it is sliding around the shaft at impact. That firmness lasts throughout the life of the grip. 3GEN also features a vastly improved resistance to environmental aging and weathering factors. The material will not absorb any moisture and its tackiness is activated by toweling off the grip or using a light abrasive brush. Lamkin's Performance Plus grips were developed with the competitive golfer in mind, the dimensions of the upper and lower areas, along with the unique surface pattern, provide a unified, tension-free grip that can result in higher swing speeds. This design helps players set the grip in their fingers where it is supposed to be, to ease their hand pressure, tension and fatigue, getting them maximum traction and control throughout the swing without having to squeeze the grip. That control allows golfers to swing away with confidence and maximize their swing speed.